From the article:
Building a regenerative Company and a Whole Community
Our handcrafted wall coverings for interiors and exteriors are made to evoke the substance and the essence of trees themselves, in a product that builds an authentic connection between nature, individuals, and the built environment. We believe they are beautiful, unique and bridge a widening gap between the built environment and the organic, natural world in which we are all truly a part.
…But we also wanted to see beyond our products, to the way we operate as a company. We wanted stakeholders to know that we are a business that values pure products; is regenerative for people, planet and shared prosperity; and desires to build whole communities. We wanted to create a new industry around what was formerly considered a waste product in a community hit by years of economic decline. And we’ve worked hard to bring those benefits home.
…Regenerative companies are built from the ground up, providing a net positive impact on the triple bottom line. They take a systems view of business, and understand the interconnectedness of what the company produces, and how it benefits an ecosystem of people, place and purpose. Being a wholistic, regenerative company is about the impacts you are supporting or opening up for stakeholders that they identify as positive, about improving the environment, and creating economic viability for others.
From the Sustainable Brands website:
Launched in 2006, Sustainable Brands has become a global learning, collaboration, and commerce community of forward-thinking business and brand strategy, marketing, innovation and sustainability professionals who are leading the way to a better future. We recognize that brands today have a unique role to play in both focusing corporate energy and also influencing culture. We seek to enable the success of better brands that are helping shift the world to a sustainable economy by helping them embed purpose-driven environmental and social innovation into the DNA of their business so that sustainability becomes a core driver of business and brand value.